Flor De Caña - Flint and Steel
21871
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Flor De Caña

  • A magazine spread with an image of a mountain and a field.
  • A poster with the words
A collage of photos with a field and a mountain in the background.

FROM CHAOS TO CRAFTED

Flor De Caña is the slow-aged rum that needed to ramp up fast. They were taking their award-winning, premium rum global. So we distilled a provocative positioning and created a brand design that we activated in everything from print to POP, sales videos, packaging, on-premise materials and more. This global marketing effort celebrated the provocative duality of Flor De Caña – that the rum that’s endured volcanoes and revolutions…is sparking a revolution in premium rums.