Pillsbury - Flint and Steel
21657
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Pillsbury

A black and white graphic with the words " 6 points ".

The Competition is Toast

To address Pillsbury’s eroding distribution in the frozen waffle category, we turned breakfast on its ear with the “Dare to Dunk” campaign, leading to the most successful new product launch in Pillsbury history and driving sales for the entire Pillsbury Waffle Franchise.