Walmart - Flint and Steel
21672
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Walmart

  • A tablet with a bunch of stickers on it
  • A computer screen with the walmart website on it.
A picture of some statistics about the toyland site.
  • Two cartoon characters are standing next to each other.
  • A bunch of cartoon characters are drawn in black and white
  • A poster of the toy store wal-mart.
  • A poster of the cartoon character, phineas and ferb.
  • A pink background with many different images of barbie.
  • A poster of various robots and other characters.

Spend Less For Speechless

Walmart’s retail dominance was neutered during the key holiday season when their value message was trumped by the perennial desire to get the hottest toys. They needed a fully-integrated program that depositioned Toys R Us and transformed limited inventory into “premium selection. We created Toyland and two renegade spokes-elves – Wally & Marty. These characters became lilliputian linchpins for a cross-channel property that was hardwired to be culturally relevant and energize multiple consumer touch-points. Toyland thrived in everything from TV, to catalogue, in-store kiosks, and a fully interactive digital “wish-list.” Additionally, this platform generated millions in previously untapped partnership support.